Professional Development Services

Creating Identity in a Digital World

Helping you develop personally and professionally. Discover how marketing and communication services grow business, organizations, and communities.

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Community Development

We work closely with communities to build town pride and opportunities for all town residents and visitors.

Business & Organization Development

Businesses and organizations struggle to do everything with little time, and don’t know where to start on their tasks lists. We help you manage.

Professional Development

We help you implement your goals to achieve the self-respect and satisfaction you’ve been craving.

Personal Development

We strive to help you become the best you. Tell us your dreams and let us help you achieve them.

Youth Development

Our K-12 academic classes help prepare students for life ahead. See how we make a difference.

Web Design
Video Production
Photography
Courses & Workshops

About Us

We are a community development business that develops people, professionals, businesses, and organizations through marketing and communication. 

We are dream focused. We focus on individual dreams and aspirations and what an individual wants to achieve in their here and now. 

Whether you are a small business trying to grow clientele, an individual seeking change, or a community looking to grow tourism, we will guide you. If we can’t help with a particular dream, we find others who can.

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October 25, 2024Miller’s Furniture of Mill Hall Project Date: March 2022 – PresentProject Location: Mill Hall, PennsylvaniaProject Category: Digital Media Presence Located in Mill Hall, Pennsylvania, Miller’s Furniture of Mill Hall has provided quality furniture and quality services for everyones homes in north central Pennsylvania. During the year of 2022, Miller’s Furniture of Mill Hall reached out in need of a website update. They wanted to communicate what their showroom had available. Working with their team, we were able to build them a fresh design that met their needs and their customers’ needs. We have continued to maintain their website to this day. In 2024, Miller’s Furniture of Mill Hall was looking to make a change in their marketing and advertising needs. They were looking for someone local who they could meet in-person and an agency who could handle all their marketing needs. We proposed to them how our full-service marketing and communication plans worked and they immediately signed on. Learn more about Miller’s Furniture of Mill Hall. “We can’t say enough good things about Cross Life Ventures. I am always excited for our meetings and the content we come up with. They are extremely helpful, timely, and knowledgeable. They listen to what we need and want and always deliver exceptional work. We highly recommend Cross Life Ventures.” Wendy H. 2024 “Miller’s Furniture highly recommends Cross Life Ventures. They are very knowledgeable and did a fantastic job with our website. Their fees are very reasonable, and they have many options that fits everyone’s needs.” Wendy H. 2022 How We Help Miller’s Furniture of Mill Hall Website Communication Designed, Developed, Content Managed, and Maintained Results:  Increased website traffic by 94% in 5 months E-mail Marketing Setup of e-mail marketing account using Constant Contact Created custom content for e-mails Managed and maintained accounts sends, opens, clicks, unsubscribes, and more Results:  Increased e-mail address sends by 45% in five months Social Media Marketing SEO setup of Facebook and Instagram accounts Created organic content for posting on Facebook and Instagram Managed and maintained accounts likes, comments, messages, and shares Created, placed, managed, and maintained advertisements Results: Increased Facebook and Instagram followers by 7% in 5 months Advertising Created, placed, managed, and maintained advertisements Results: Increased website traffic by 3,000 in five months using smaller advertising budget View More Projects [...]
October 24, 2024Renovo Community Trade Association Project Date: April 2024 – PresentProject Location: Renovo, PennsylvaniaProject Category: Social Media Marketing, Program Development Located in North Central Pennsylvania, the Renovo Community Trade Association (RCTA) creates economic development within Western Clinton County, Pennsylvania and promotes all there is to do there.  In 2024, the RCTA asked for our expertise in creating that year’s Facebook social media campaign. The campaign quickly generated leads and interest in the Western Clinton County area.  We also helped to create an overview documentation of what the RCTA is, what the RCTA, why it does what it does, and various other communication points of the RCTA. This helped in development posts to use on social media to promote the overall view of the RCTA to it’s community. Creation of a branding style guide was also developed through this initiative as well as a membership directory.  We introduced Western Clinton County, Pennsylvania to over 2,400 people in four months by using one social media page and only organic posting. Learn more about the Renovo Community Trade Association.  “Thanks to Kate’s expertise our Facebook page has been moving in a very positive direction. We planned a launch just a few weeks ago and the engagement is phenomenal. Renovo CTA is very impressed” Mary R. Media Committee Chair How We Helped Renovo Community Trade Association Social Media Marketing Setup of Facebook account Created organic content for posting on Facebook Managed and maintained accounts likes, comments, messages, and shares Results: Increased Facebook followers by 160 in one campaign Program Development Collaborated with RCTA members and committees to create a better understanding of what the RCTA is, what the RCTA does, and why the RCTA does what it does Created a branding style guide Produced a membership directory Results: Increased awareness of what the RCTA does for it’s community and how businesses and organizations may become members of the RCTA View More Projects [...]
October 10, 2024Bucktail Medical Center Project Date: March 2020 – PresentProject Location: Renovo, PennsylvaniaProject Category: Digital Media Presence Located in Renovo, Pennsylvania, Bucktail Medical Center provides hospital care, skilled nursing care, and more to those located in western Clinton County, Pennsylvania. During the year of 2020, Bucktail Medical Center reached out in need. They quickly needed a way to communicate with their community about the dangers of the Coronavirus. Working quickly with the CEO, and his hardworking staff, we were able to build Bucktail Medical Center a website within 36 hours to help them send out their Coronavirus messages. We maintained their website throughout the pandemic and re-introduced a new streamlined website in the Spring of 2023 to better assist the new needs of the center. We implemented a line of health communication within the western Clinton County, Pennsylvania area. Learn more about Bucktail Medical Center. Bucktail Medical Center is one of our Philanthropy projects. Our services for them are pro-bono. How We Helped Bucktail Medical Center Website Communication Designed, Developed, Content Managed, and Maintained Results: 0 – 22,000 unique website users in 4 years  Social Media Marketing Setup of Facebook account Created organic content for posting on Facebook Managed and maintained account’s likes, comments, messages, and shares Results:  Increased Facebook followers by 775 in four years Newspaper Editorials Written and Placed CT Scanner arrives at Bucktail Medical Center Bucktail Medical Center adds ambulance service: small hospital, special capabilities Bucktail Medical Center Launches Website “I am one among many” Riding with Purpose: Cruise for a Cure 2021 View More Projects [...]
October 10, 2024Clinton County Visitors Bureau Project Date: January 2021 – February 29, 2024Project Location: Lock Haven, PennsylvaniaProject Category: Social Media Marketing and Advertising, Program Development Located in North Central Pennsylvania, Clinton County Visitors Bureau promotes all there is to see and do in Clinton County, Pennsylvania.  In 2021, Clinton County Visitors Bureau asked for our leadership in running several social media campaigns for the year. The campaign quickly generated leads and interest in the Clinton County area. The director of the visitors bureau liked the results so much that they decided to run several more social media campaigns in 2023 and 2024.  Through our program development expertise, the visitors bureau asked for our help to organize the beginning steps of their Susquehanna Grains & Grapes Trail program. We worked with the six beer and wine establishments along with the visitors bureau to put together a self-guided trail for visitors to travel throughout the county and have their passports stamped for a chance to win prizes. We introduced Clinton County, Pennsylvania to over 1,000,000 people in over 14 cities in two years. Learn more about Clinton County Visitors Bureau. “The campaign has been our first venture into paid advertising on social media, and we’ve been amazed and excited by the response. Partnership member Cross Life Ventures has been supporting our effort – they’re experts when it comes to social media and how to get the biggest bang for your advertising and promotion buck.” Julie B. Chamber and Tourism Director How We Helped Clinton County Visitors Bureau Social Media Marketing and Advertising Setup of Instagram, X, and LinkedIn accounts Created organic content for posting on Facebook, Instagram, X, and LinkedIn Managed and maintained accounts’ likes, comments, messages, and shares Created, placed, managed, and maintained advertisements  Results: Increased website traffic by 51,000 in six months Increased Facebook followers by 3,800 in two campaigns Increased Instagram followers by 315 in one campaign Increased X followers by 35 in one campaign  Increased LinkedIn followers by 21 in one campaign Program Development Collaborated with seven businesses to create a self-guided beer and wine trail in Clinton County, PA Created a print passport with links, QR codes, and new hashtags for visitors Provided language to add to their new web page Created, placed, managed, and maintained social media advertisements Results: Increased website traffic by 1,900 in two months using a social media advertisement View More Projects [...]