Suggested Word Count
Minimum of 300 words. Businesses should write short, 300 word posts to announce things like holiday hours or promotions. 300 words will also help you get found on search engines. 300 words is the minimum, but don’t be afraid to write more and channel your inner-writer.
A good blog paragraph is around three to five sentences.
Start With Why
Why are you writing this post? Make sure to answer this question throughout your writing. Most of the time your answer will come out naturally in your writing.
Use Simple Language and Keep Blog Easy to Read
The average person reads on an eighth-grade reading level.
No useless jargon.
Keep your thoughts succinct and to the point.
Bullets, lists, graphs, images, and videos are excellent ways to make sure your content is easy to read.
Do not plagiarize. If you copy and paste a sentence or two from a different website, link your content to the page you received the information from. We must give credit to the people who first thought of the content.
Make it Engaging, Personal, and Interactive
Let your personality shine through your writing! Don’t be afraid to write in a conversational tone, as if you are talking to a friend. Personal stories and anecdotes are great ways to make your post interesting.
Create Content with a Purpose
Use your content to help you build relationships with your readers/audience.
Consider:
- How you want your reader to feel while reading your blog
- What do you want the reader to do with the information you’ve supplied
Spark Discussion
When you share your blog or news story link with others on social media, email, or text messages ask for feedback, thoughts, opinions, and comments. These comments will help you create more blog posts in the future and know what kind of things people want to read about. This will help people come back to your website to find more helpful information.
Details
Give your post a title.
Include one or two photos to share on your post.
Include your name on your post.
Include the date your post was posted/written.
Helpful Writing Resources
Online Dictionary
Online Thesaurus (Synonyms and Antonyms)