Renovo Community Trade Association
Project Date: April 2024 – January 2025
Project Location: Renovo, Pennsylvania
Project Category: Social Media Marketing, Program Development
Located in North Central Pennsylvania, the Renovo Community Trade Association (RCTA) creates economic development within Western Clinton County, Pennsylvania and promotes all there is to do there.
In 2024, the RCTA asked for our expertise in creating that year’s Facebook social media campaign. The campaign quickly generated leads and interest in the Western Clinton County area.
We also helped to create an overview documentation of what the RCTA is, what the RCTA, why it does what it does, and various other communication points of the RCTA. This helped in development posts to use on social media to promote the overall view of the RCTA to it’s community. Creation of a branding style guide was also developed through this initiative as well as a membership directory.
We introduced Western Clinton County, Pennsylvania to over 2,400 people in four months by using one social media page and only organic posting.
Learn more about the Renovo Community Trade Association.
How We Helped Renovo Community Trade Association
Social Media Marketing
- Setup of Facebook account
- Created organic content for posting on Facebook
- Managed and maintained accounts likes, comments, messages, and shares
Results:
- Increased Facebook followers by 160 in one campaign
Program Development
- Collaborated with RCTA members and committees to create a better understanding of what the RCTA is, what the RCTA does, and why the RCTA does what it does
- Created a branding style guide
- Produced a membership directory
Results:
- Increased awareness of what the RCTA does for it’s community and how businesses and organizations may become members of the RCTA