Cross Life Ventures

Wolfe's General Store

Project Date: June 2022 – Present
Project Location: Slate Run, Pennsylvania
Project Category: Digital Media Presence

Wolfe's General Store logo

Located in Slate Run, Pennsylvania, along Pine Creek, Wolfe’s General Store has fishing and hunting gear, Pine Creek information, deli sandwiches, ice cream, souvenirs, and more.

When Wolfe’s General Store came under new ownership, the new owners wanted to create a larger digital media presence where travelers could find their store online. In 2022, we gave Wolfe’s website a face-lift, added Search Engine Optimization to the site, and made sure the site was mobile-friendly. The site is much easier to find online now.

A year later, Wolfe’s wanted to reach more of their audience through e-mail marketing. We created and continue to create their monthly newsletter filled with products of the month, tourism tips, and general information to share with the public. Within these newsletters, we also create blogs, housed on the website with links inside the newsletters, to help State Run visitors learn more about the area.

Learn more about Wolfe’s General Store.

How We Helped Wolfe's General Store

Website Communication

  • Full website setup including domain, hosting, WordPress, website design, Search Engine Optimization (SEO), and Google Analytics
  • Designed, Developed, Created Content, and Performed Routine Maintenance/backend website performance

Results: 

  • Increased website traffic from 5,000 in the first year to 25,000 three years later

E-mail Marketing

  • Setup of e-mail marketing account using Constant Contact
  • Created custom content for e-mails
  • Managed and maintained account sends, opens, clicks, unsubscribes, and more

Results: 

  • Increased e-mail address sends by 10% in one year

Blogs

  • Created, placed, and maintained

Results:

  • Increased website traffic by placing blogs in front of target audience