Clinton County Visitors Bureau

Project Date: January 2021 – February 29, 2024
Project Location: Lock Haven, Pennsylvania
Project Category: Social Media Marketing and Advertising, Program Development

Located in North Central Pennsylvania, Clinton County Visitors Bureau promotes all there is to see and do in Clinton County, Pennsylvania.

In 2021, Clinton County Visitors Bureau asked for our leadership in running several social media campaigns for the year. The campaign quickly generated leads and interest in the Clinton County area. The director of the visitors bureau liked the results so much that they decided to run several more social media campaigns in 2023 and 2024.

Through our program development expertise, the visitors bureau asked for our help to organize the beginning steps of their Susquehanna Grains & Grapes Trail program. We worked with the six beer and wine establishments along with the visitors bureau to put together a self-guided trail for visitors to travel throughout the county and have their passports stamped for a chance to win prizes.

We introduced Clinton County, Pennsylvania to over 1,000,000 people in over 14 cities in two years.

Learn more about Clinton County Visitors Bureau

“The campaign has been our first venture into paid advertising on social media, and we’ve been amazed and excited by the response. Partnership member Cross Life Ventures has been supporting our effort – they’re experts when it comes to social media and how to get the biggest bang for your advertising and promotion buck.”

Clinton County Visitors Bureau Project_Cross Life Venture

Julie B.

Chamber and Tourism Director

How We Helped Clinton County Visitors Bureau

Social Media Marketing and Advertising

Setup of Instagram, X, and LinkedIn accounts
Created organic content for posting on Facebook, Instagram, X, and LinkedIn
Managed and maintained accounts’ likes, comments, messages, and shares
Created, placed, managed, and maintained advertisements

Results:

Increased website traffic by 51,000 in six months
Increased Facebook followers by 3,800 in two campaigns
Increased Instagram followers by 315 in one campaign
Increased X followers by 35 in one campaign
Increased LinkedIn followers by 21 in one campaign

Program Development

Collaborated with seven businesses to create a self-guided beer and wine trail in Clinton County, PA
Created a print passport with links, QR codes, and new hashtags for visitors
Provided language to add to their new web page
Created, placed, managed, and maintained social media advertisements

Results:

Increased website traffic by 1,900 in two months using a social media advertisement