Summer can be a great season for brands to capitalize on “limited-time” deals. This creates the opportunity for a business to try something new to generate leads before the busy holiday season.
Tip 1:
Define a clear goal for your campaign.
How do you want this campaign to add to your business? Knowing prior whether you want a campaign to drive traffic to a website, generate new leads, refresh your strategy, or build brand awareness is the first step towards a successful campaign. Clear goals create structure that convert into measurable actions.
Tip 2:
Use seasonal themes and offers to create urgency.
Since Summer campaigns are intended to be for a limited-time, running a campaign tied to a specific event is a highly engaging strategy for reaching new and returning audiences.
Summer events could include:
- Fourth of July
- Labor Day
- Back-to-School
Pro Tip: If you are a business owner doing content marketing, use an editorial calendar to break down the month’s trending topics. See what could work for your brand and inspire campaign ideas!
Read our July Trending Topics Blog
Tip 3:
Omnichannel marketing is key.
With only a short amount of time to run your campaign, it is important to publish your content across multiple platforms. Particularly, the channels your audience is most likely to visit. This strategy is called omnichannel marketing. Content can be produced in a variety of ways while remaining cohesive and representative of your brand. Additionally, content can be repurposed in a variety of ways including:
- An Instagram carousel, reel, story post, etc.
- Facebook or LinkedIn post or reel
- A blog post for your website
- An e-blast (e-mail) or e-Newsletter
- Print Marketing Materials for an event
It isn’t too late to start brainstorming a promotional campaign for the Summer! Challenge yourself and improve your brand’s credibility by running a simple, yet effective campaign for the last stretch of the season.
Ask us how we can help!
Let’s start planning a summer promotional campaign for you. Contact us today!