Hosting an event that allows vendors to rent a space to sell their own products and/or services is a great way to boost event attendance while working with other smaller brands that are paying a fixed amount for a booth at your organization’s event. As opposed to sponsors, whose primary goal is brand visibility and exposure, vendors are focused on direct sales. Essentially, both offer some form of agreement between organizations that manifest in different ways at your event. Having vendors at your event brings in guaranteed revenue through booth fees, attracts attendees, improves their experience, and builds rapport — creating the potential for future sponsorships as your event drives more foot traffic.

Selecting Vendors for your Event

The vendors you choose for your event should reflect the same values as your brand and the goals of your event. This also includes selecting vendors that will appeal to the primary audience expected at your brand’s event (including demographics such as age, interests, income, etc.). Gauging expected attendance numbers, as well as determining date, time, and location will all be necessary prior to choosing vendors.

Vendor Packages

When starting out, create a clear vendor package that includes the following:

• Event name, date, time, and location
• Expected attendance
• Booth size(s) (plus additional amenities such as tables, chairs, etc.)
• Vendor fee
• Set-up/Breakdown times
• Any restrictions

Finding Vendors and Reaching Out

The internet and social media can offer a vast outlet for your organization to find vendors right in your area. Instagram and TikTok can be useful for finding small businesses in your city that are interested in a pop-up at your event. Similarly, Facebook groups offer consolidated areas on the platform for individuals to find members of a specific niche. Utilizing such can create opportunities for new connections and the kind of businesses you are looking to highlight at your event.

But don’t just look online! Attending local craft fairs, farmer’s markets, and festivals are also a great (and convenient) way to network with businesses who already have experience working with event organizers for booth space.

Pro Tip: Small retail stores may also be a great contender for your event — simply walk in and ask if they do pop-ups!

When you have narrowed down your list of potential vendors, keep your pitch short and to the point. Let them know who you are, what your event is, why they would be a good fit as a vendor, and provide them with information to apply.

Keep it simple

Once your event has some interested vendors, be sure that the commitment and payment process is simple for both you and the vendor. Confusion and miscommunication could cause the vendor to back out, risking the performance of your event. Smooth processes and consistent communication are the key to making both your business and event look and feel professional.

Need help getting started with one of the options above? Ask us how we can help you.